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Canadian Tire Debuts Exclusive Upper Deck Team Canada Trading Card Packs at Retail Locations for a Limited Time

CARLSBAD, Calif., Dec. 4, 2017 (Canada NewsWire via COMTEX) --

Canadian fans can get ready to fill their holiday stockings with 2017-18 Team Canada trading cards, available now through December 28(th) 2017, or while supplies last.

Canadian Tire and Upper Deck announced today a brand new Team Canada collectible trading card set that will be available exclusively at retail locations throughout Canada. The new set will be sold in limited five-card foil packs for $1.99 each with any in-store purchase. Packs will be available now through December 28(th), or while supplies last.

The 160-card Team Canada base set spans several generations of hockey heroes, from Hall of Fame legends like Wayne Gretzky and Patrick Roy to current fan-favorites that include Connor McDavid, Sidney Crosby, Carey Price, Jonathan Toews, Mitch Marner, Braden Holtby and many more.

Collectors can look for exciting inserts such as Canvas cards, Retro cards, Vs. cards, World Junior Clear Cut acetate cards, Silver Spectrum parallel cards numbered to 100, Gold Spectrum parallel cards numbered to just ten, and rare autograph parallels.

"It's an honour to be able to work with such an iconic retailer like Canadian Tire," said Jason Masherah, President of Upper Deck. "We took great pride in putting together this Team Canada product and we hope fans enjoy collecting the set as much as we enjoyed putting it together."

Visit http://www.canadiantire.ca/en/upper-deck-hockey-cards.html to download the full checklist and view the 160-base card set, or find a store near you at www.canadiantire.ca.

2017-18 Upper Deck Team Canada trading cards are exclusively licensed by the National Hockey League Players' Association (NHLPA).

About Upper Deck Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports, gaming, and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck is home to the world's greatest athletes, including Michael Jordan, Wayne Gretzky, Tiger Woods, Connor McDavid, LeBron James, Patrick Roy and Ben Simmons.

Find more information at www.upperdeck.com, www.UpperDeckBlog.com or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckSports), Twitter (@UpperDeckSports), Snapchat (@UpperDeckSports), and YouTube (udvids).

ABOUT CANADIAN TIRE CORPORATION Canadian Tire Corporation, Limited, (TSX: CTC.A) (TSX: CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division and CT REIT. Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The approximately 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the tens of thousands of people employed across the country by the Company and its local dealers, franchisees and petroleum retailers. For more information, visit Corp.CanadianTire.ca.

ABOUT HOCKEY CANADA Hockey Canada is the national governing body for hockey across this country. The organization works in conjunction with the 13 member branches and its affi­liated organizations in growing the game at all levels. Hockey Canada oversees the management of programs in Canada from entry-level to high performance teams and competitions, including world championships and the Olympic Winter Games. Hockey Canada is also Canada's voice within the International Ice Hockey Federation. Hockey Canada has o­ffices in Calgary and Ottawa and operates regional centres in Ontario and Quebec.

View original content with multimedia:http://www.prnewswire.com/news-releases/canadian-tire-debuts-exclusive-upper-deck-team-canada-trading-card-packs-at-retail-locations-for-a-limited-time-300565671.html

SOURCE Upper Deck

View original content with multimedia: http://www.newswire.ca/en/releases/archive/December2017/04/c4083.html

SOURCE: Upper Deck

SOURCE: Canadian Tire Corporation, Limited

SOURCE: Hockey Canada

Nicole Brief, 212-777-2220, nbrief@southardfreeman.com, http://www.upperdeck.com

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