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Nespresso's investment to improve coffee production in Colombia

Dec 01, 2017 (MarketLine via COMTEX) --

Nespresso, a business unit of Nestle, expands its coffee-sourcing programme into Colombia as part of its $50m investment in sustainable high-quality coffee cultivation in this region.

The coffee-sourcing programme primarily focuses on the regions formerly impacted by conflict.Addressing to the Nespresso Sustainability Advisory Board, Colombian President Juan Manuel Santos welcomed the company's commitment and referred that the investment is a significant contribution to the development of post-conflict areas.Santos said: "Colombian coffee is the finest in the world. I welcome Nespresso's commitment to our country, which highlights the many opportunities that peace opens for Colombia."As part of its commitment to Colombian coffee, Nespresso will focus on improving coffee production in the regions that were earlier affected, as well as revive the areas where the production was completely lost. Earlier this year, Nespresso launched a limited-edition coffee called Aurora de la Paz (Dawn of Peace) that was sourced from the region of CaquetAi in Colombia.By expanding its coffee-sourcing programme in Colombia, Nespresso plans to source five times more coffee from CaquetAi by next year, and also source coffee from San Vicente del CaguAin, a community that was reported to be at the centre of the armed conflict.Implementation of the programme in the San Vicente will be supported by Nespresso's strategic partner, the Colombian Coffee Growers Federation (FNC).The company noted that its agronomists have already started working with more than 500 coffee producers in the CaquetAi region in order to implement its AAA Sustainable Quality Programme, which focuses on improving their productivity by sharing good practice and providing technical assistance.Nespresso CEO Jean-Marc Duvoisin said: "Quality coffee and the premiums that farmers can earn, present a very strong opportunity for the long-term sustainability and resilience of coffee farming communities. We are delighted to bring this incredible coffee to the world."
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